Analysis of the Impact of Digital Media on Social Activities in the Campus Environment: A Case Study of FIS UINSU Students

Abstract

Digital media has become an integral part of student life in various aspects, including context of social activities on campus. This research aims to analyze impact of digital media on the social interactions of FIS UINSU students. The research used a qualitative approach, involving in-depth interviews and participant observation. The results of research show that digital media and campus community involvement from various aspects have a positive impact. Based on the research, it also found that there are still students who don’t have enough good social interaction and sensitivity. It was found that there are students who choose not to use digital media apart from the academic process. This research recommends a digital media balance strategy to support strengthening social relations in campus environment. Researchers hope to carry out further research periodically to determine  development of the impact of digital media on social activities within UINSU Faculty of Social Sciences.