Focus and Scope

MEDIA KULTURA: Journal of Media Cultural Studies focuses on the interplay between media, culture, and society, encouraging scholarly contributions that delve into the influence of media in shaping cultural identities and social interactions. The scope of the journal is broad and multidisciplinary, covering several key areas within and related to media and cultural studies:

1. Cultural Studies: 

Cultural Studies in MEDIA KULTURA encompasses the exploration of cultural phenomena, ideologies, and practices. This includes analysis of cultural norms, values, and symbols, the role of culture in contemporary society, and the ways culture is influenced by and influences other societal elements. The journal examines how culture mediates and challenges social norms and power structures, including issues related to race, gender, class, and ethnicity.

2. Media Studies:

Media Studies in the journal focus on the production, consumption, and content of various media forms. This area investigates the impact of traditional and digital media on society, media representations and their implications, media industry trends, and the role of media in public perception and behavior. Topics such as media ethics, media literacy, and the evolution of media technologies are also of interest.

3. Communication Science:

Communication Science within MEDIA KULTURA looks at the processes of human communication, from interpersonal interactions to mass media channels. Studies focus on communication theories, the effectiveness of different communication strategies, and the impact of communication in various contexts such as organizational, political, and health environments. This area also explores the role of communication technologies in enhancing or impeding human interaction.

4. Social Science:

The Social Science aspect of the journal examines the broader social contexts in which media and culture operate. This includes studies on social structures, social behaviors, social change, and the interactions between different societal groups. Research might focus on how media influences social policies, social movements, public opinion, and broader societal changes.