CONSUMER CULTURE AMONG SOCIOLOGY STUDENTS OF GORONTALO STATE UNIVERSITY
DOI:
https://doi.org/10.70489/perspektif.v3i3.925Keywords:
consumer culture, symbolic interaction, student behavior, social impact, IndonesiaAbstract
This study explores consumer culture among Sociology students at Gorontalo State University, focusing on the forms, driving factors, meanings, symbolic interactions, and social impacts of consumer behavior. The research approach used was qualitative, with data collected through in-depth interviews with eight students from various semesters and classes from October 27 to November 30, 2025. The findings indicate that consumer behavior primarily occurs in the purchase of non-essential goods, such as clothing, gadgets, and lifestyle products, influenced by peer pressure, social media trends, and family background. Internal factors such as personal financial awareness and family values, as well as external factors such as social media exposure and peer influence, collectively shape student consumption patterns. Consumption serves not only to fulfill needs but also as a symbol of self-expression, identity construction, and social integration. Symbolic interactions influence students' perceptions of needs and wants, guiding consumption decision-making in a social context. The socio-impacts of consumer culture include status competition, financial pressure, and social inequality, while fostering creativity and social bonds.
Downloads
References
Acopen, A., & Prasetyo, D. (2021). Social media and lifestyle shape student purchasing patterns. AC Open Journal, 5(1), 23–35. https://acopen.umsida.ac.id/index.php/acopen/article/view/11070/2736
Amalia, R., & Setiawan, F. (2022). Simbol sosial dan pengaruhnya terhadap pola konsumsi mahasiswa. Jurnal Ilmu Sosial Terapan, 9(3), 120–131. https://doi.org/10.4321/jist.v9i3.245
Arimbi, D. P., & Sari, R. (2022). Pengaruh penggunaan media sosial, gaya hidup, dan literasi keuangan terhadap perilaku konsumtif mahasiswa di Kota Surakarta. Jurnal Rimba, 8(2), 102–115. https://journal.arimbi.or.id/index.php/Rimba/article/view/1155
Azizah, A. N. (2025). The Culture of Consumption Among University Students: An Ethnographic Study on Digital Lifestyles, E commerce, Brand Engagement, and the Social Values of Consumption. https://papers.ssrn.com/sol3/Delivery.cfm/5248254.pdf?abstractid=5248254
Dafa, M. A., & Rasyid, F. (2025). Dekonstruksi makna konsumsi dalam budaya thrifting terhadap analisis wacana di kalangan remaja. Triwikrama: Jurnal Ilmu Sosial, 10(6), 91–100. https://doi.org/10.9963/triwikrama.v10i6.4153
Fitriani, D., & Prasetyo, H. (2023). Media sosial, interaksi teman sebaya, dan perilaku konsumtif mahasiswa. Jurnal Sosial dan Budaya, 11(2), 77–88. https://doi.org/10.5678/jsb.v11i2.332
Hafiza, N., Shoffah, S. N. A., & Saptini, N. (2022). E commerce memicu maraknya perilaku konsumtif di kalangan mahasiswa Universitas Mataram. Jurnal Dinamika Sosial Budaya, 26(1). https://doi.org/10.26623/jdsb.v26i1.8939
Harahap, D., Marpaung, T., & Asengbaramae, N. (2023). Budaya konsumtif di kalangan mahasiswa: Kajian sosiologis terhadap pengaruh media sosial dan tren lifestyle. Jurnal Sosiologi Aktual, 12(1), 45–57. https://jsa.fisip.unand.ac.id/index.php/jsa/article/view/325
Kurniawan, D., & Putri, F. (2022). Dampak sosial budaya konsumtif pada mahasiswa: Studi sosiologi kampus. Jurnal Ilmu Sosial Kontemporer, 10(3), 101–112. https://doi.org/10.1234/jisk.2022.103101
Nugroho, H., & Sari, R. (2022). Budaya konsumtif dan ketimpangan sosial di lingkungan kampus. Jurnal Pendidikan dan Sosial, 8(2), 120–131. https://doi.org/10.4321/jps.v8i2.210
Nurfatimah, F., & Jatmika, S. (2024). The trend of consumptive behavior among accounting education students: Exploring the influence of influencer marketing, FoMO, and brand awareness. Jurnal Pendidikan Ekonomi dan Kewirausahaan (JPEK), 8(2). https://doi.org/10.29408/jpek.v8i2.25295
Purtina, A. (2023). Faktor Faktor Pendorong Perilaku Konsumtif Mahasiswa terhadap e Commerce: Studi Kualitatif di UM Palangkaraya. Edunomic Jurnal Pendidikan Ekonomi, 13(2). https://doi.org/10.33603/ejpe.v13i2.10755
Putri, H. J., & Murhayati, S. (2025). Metode Pengumpulan Data Kualitatif. Jurnal Pendidikan Tambusai, 9(2), 13074–13086. https://doi.org/10.31004/jptam.v9i2.27063
Rahmawati, R., Habsy, B. A., & Nursalim, M. (2025). Jenis Jenis Metode Pengumpulan Data (Qualitative Research). Jurnal Pendidikan Tambusai, 9(1), 9932–9938. https://doi.org/10.31004/jptam.v9i1.26166
Rahma, S., & Utami, N. (2023). Konsumsi berlebihan dan tekanan sosial mahasiswa. Jurnal Psikologi dan Sosiologi, 15(1), 55–67. https://doi.org/10.5678/jps.v15i1.441
Rahmawati, R., & Santoso, B. (2022). Pengaruh Sosial Media terhadap Perilaku Konsumtif Mahasiswa di Online Marketplace. Jurnal Arastirma, 2(2), 180–190. https://doi.org/10.32493/arastirma.v2i2.23169
Saharia, S., Isnayati, D., Israyanti, I., Muniati, M., Algifari, A., Wetter, M. K. E.Inayah, N. (2025). Budaya konsumtif anak muda dalam penggunaan produk di era digital pada mahasiswa Unimof. Jurnal Kajian Penelitian Pendidikan dan Kebudayaan, 3(1), 280–285. https://doi.org/10.59031/jkppk.v3i1.596
Sutrisno, E. (2022). Interaksi simbolik dalam perilaku konsumsi mahasiswa di era digital. Jurnal Sosiologi Kontemporer, 10(1), 55–68. https://doi.org/10.1234/jsk.2022.10155
Vhonita, U., & Purnama, D. H. (2023). Gaya hidup konsumsi fashion mahasiswa Universitas Sriwijaya asal Kabupaten Muara Enim. Jurnal Empirika, 8(2). https://doi.org/10.47753/je.v8i2.142
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Sri Anggriani Moobiato, Risti Olii, Titan Karim, Vanya Dyah Pitaloka Maharani A.C. Ramadhani (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
