ORGANIZATIONAL COMMUNICATION IN SHAPING THE IDENTITY OF FEMALE CADRES BASED ON KOHATI VALUES
DOI:
https://doi.org/10.70489/zxewa260Keywords:
Organizational Communication, Cadre Development, KohatiAbstract
This study examines the role of organizational communication in shaping the identity of female cadres within Kohati HMI Medan Branch, grounded in the value of #KohatiBerprinsip. Utilizing interviews with cadres at both branch and commissariat levels, the findings show that organizational communication operates through three main channels: structural communication, cultural communication, and digital communication. These interconnected channels form an ecosystem that facilitates the internalization of Islamic, intellectual, and women-oriented values. The value of #KohatiBerprinsip functions not merely as a slogan but as an identity framework embedded through formal training curricula, leadership communication practices, and narrative-based interactions in informal forums. The study also highlights several challenges, including uneven information flow, variations in value interpretation, and digital information fatigue. Overall, organizational communication in Kohati plays a strategic role in strengthening the identity of female cadres as principled, empowered Muslim women prepared to engage in public spaces. However, stronger internal communication design and more consistent value-based narratives are required to optimize identity formation processes.
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Copyright (c) 2025 Jihan Aqilah Zahra, Muhammad Rafiq Daulay, Nurlailan Maghfiroh Silalahi, Putri Nur Hidayah, Feni Khairifa (Author)
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