EVOLUTION OF COMMUNICATION SOCIOLOGY: SOCIAL MEDIA INTERVENTION IN THE REALITY CONSTRUCTION OF SECOND ACCOUNT PHENOMENON IN THE ERA OF DIGITAL SOCIETY
DOI:
https://doi.org/10.70489/hrvfq468Keywords:
Social Media, Netizens, Second Account, Digital IdentityAbstract
This study investigates the sociological evolution of communication within the digital society, focusing on the phenomenon of second accounts as a strategic response to the social pressures prevalent on primary social media platforms. Using a qualitative methodology and virtual ethnography approach, the research aligns with the constructivist paradigm, aiming to deeply understand how individuals navigate and construct their social identities in digital spaces. Data sources encompass a comprehensive collection of academic books, peer-reviewed journals, and scholarly articles that discuss the nuances of digital communication and identity construction. Data collection methods integrate virtual observation and in-depth interviews, capturing the authentic experiences of individuals who maintain second accounts. Analytical techniques are guided by thematic analysis, emphasizing the identification and interpretation of patterns related to digital identity and social interaction. Data validity is ensured through triangulation, comparing observational data, interview transcripts, and existing literature to affirm the consistency and reliability of the findings. The study reveals that secondary accounts serve as a crucial medium for individuals to express their genuine selves, free from the curated personas often necessitated by primary accounts. This practice not only reflects a tactical management of social visibility but also illustrates a complex negotiation between personal freedom and social conformity. In conclusion, the research highlights the dynamic nature of digital identities, shaped by ongoing interactions within social media ecosystems. Second accounts emerge as a significant social phenomenon, allowing individuals to craft segmented identities that offer respite from the public gaze, thus enriching our understanding of modern communication practices in the digital era.
References
Anggraini, C. D., Des Derivanti, A., & Andini, M. (2022). Self Disclosure Anak Broken Home Melalui Media Sosial TikTok. Jurnal Ilmiah Mahasiswa Komunikasi, 3(1), 1–11. https://doi.org/10.29303/jimakom.v3i1.40
Basanti, I. D., & Susanto, A. A. (2020). Pelaksanaan Kampanye “#AbsoluteMe” Bersama Into The Light Indonesia Untuk Meningkatkan Penerimaan Diri Remaja. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 3(2). https://doi.org/10.31294/jabdimas.v3i2.6871
Bilqis, T. D., Alfiani, M. R., Gayatri, F. A., & Cuhandi. (2024). Dramaturgi Dalam Media Sosial: Second Account Di Instagram Sebagai Self Disclosure. HUMANUS : Jurnal Sosiohumaniora Nusantara, 1(2), 155–164. https://doi.org/10.62180/914e5g76
Budiani, A. N., Fauzi, F., Bantar, G. Y., & Vioga, M. (2023). Gambaran Self disclosure Pengguna Second account Instagram ( Studi Fenomenologi Self disclosure Pengguna Second account Instagram Pada Dewasa Awal ). Jurnal Pendidikan Tambusai, 7(2), 17238–17243.
Dalimunthe, M. A., Djuniardi, R., & Siswanda, D. (2024). Pengaruh Media Sosial terhadap Perubahan Pola Komunikasi. Ahkam, 3(1), 67–76. https://doi.org/10.58578/ahkam.v3i1.2486
Dalimunthe, M. A., Syam, A. M., Suhendar, A., & Al-, N. M. (2024). Deconstructing Islamic Cyberculture : Mitigating Inferiority and Cancel Culture in Virtual Space. 1(2), 12–26.
Darmawan, C., Silvana, H., Zaenudin, H. N., & Effendi, R. (2019). Pengembangan hubungan interpersonal remaja dalam penggunaan media sosial di Kota Bandung. Jurnal Kajian Komunikasi, 7(2), 159. https://doi.org/10.24198/jkk.v7i2.21163
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. HUMANIKA, 21(1). https://doi.org/10.21831/hum.v21i1.38075
Flick, U. (2020). Doing Triangulation and Mixed Methods. In Doing Triangulation and Mixed Methods. https://doi.org/10.4135/9781529716634
Hermulya, D. M. G., & Rini Rinawati. (2023). The Penggunaan Akun Kedua di Media Sosial Instagram. Bandung Conference Series: Communication Management, 3(2). https://doi.org/10.29313/bcscm.v3i2.9253
Herna, H., & Sari, A. A. (2023). Komunikasi Dalam Pengembangan Hubungan Antarpribadi Melalui Second Account Instagram. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 22(2), 272–282. https://doi.org/10.32509/wacana.v22i2.3111
Ihsan Suri, & Arsenius Wisnu Aji Patria Perkasa. (2023). Media Sosial dan Citra Diri: Peran Akun Kedua dalam Melindungi Identitas dan Privasi Anak serta Remaja. Innovative: Journal of Social Science Research, 3(5), 8782–8796.
Ihsan, T., Ariwibowo, M. F., Indra, A. M., & ... (2024). Analisis Deskripsi Pemilihan Tema Konten untuk Pemasaran Sosial Media Instagram dalam peningkatan personal Branding. MDP Student …, 924–929.
Kobayashi, T. (2020). Depolarization through social media use: Evidence from dual identifiers in Hong Kong. New Media and Society, 22(8).
https://doi.org/10.1177/1461444820910124
Lundahl, O. (2021). Media framing of social media addiction in the UK and the US. International Journal of Consumer Studies, 45(5). https://doi.org/10.1111/ijcs.12636
Mahmud, A. (2024). Krisis Identitas di Kalangan Generasi Z dalam Perspektif Patologi Sosial pada Era Media Sosial. Jurnal Ushuluddin, 26(2), 279–311.
Mayasari, F. (2022). Etnografi Virtual Fenomena Cancel Culture dan Partisipasi Pengguna Media terhadap Tokoh Publik di Media Sosial. Journal of Communication and Society, 1(01), 27–44. https://doi.org/10.55985/jocs.v1i01.15
Miles, M. B., Huberman, A. M., University, J. S., & Data. (2021). Qualitative Data Analysis: A Methods Sourcebook. In Learning Sciences Research for Teaching.
Motahar, P. S., Tavakoli, R., & Mura, P. (2024). Social media influencers’ visual framing of Iran on YouTube. Tourism Recreation Research, 49(2). https://doi.org/10.1080/02508281.2021.2014252
Motif, A., Second, P., & Instagram, A. (2024). Analisis Motif Penggunaan Second Account Instagram pada Generasi Z di Kota Makassar. 7(02), 160–165.
Nabilah, F., & Sinduwiatmo, K. (2023). Motif Penggunaan Second Account Instagram bagi Pelajar SMK Negeri 1 Gempol. Jurnal Nomosleca, 9(1), 105–122. https://doi.org/10.26905/nomosleca.v9i1.9610
Oleo, H., Managemen, C. P., & Disclosure, S. (2024). PRIBADI PADA PENGGUNAAN SECOND ACCOUNT. 9(3), 795–809.
Paramesti, A. R., & Nurdiarti, R. P. (2022). Penggunaan Pseudonym di Second Account Instagram dalam Perspektif Etika Digital. Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi, 11(1), 89–102. https://doi.org/10.35508/jikom.v11i1.5184
Prihantoro, E., Damintana, K. P. I., & Ohorella, N. R. (2020). Self Disclosure Generasi Milenial melalui Second Account Instagram. Jurnal Ilmu Komunikasi, 18(3). https://doi.org/10.31315/jik.v18i3.3919
Sinaga, S. W., Yusniarita, Y., & Palestin, B. (2023). Tekanan Teman Sebaya Dan Intensitas Penggunaan Media Sosial Instagram Terhadap Gangguan Makan Pada Remaja Di Smp Singkawang. Quality : Jurnal Kesehatan, 17(2), 140–148. https://doi.org/10.36082/qjk.v17i2.826
Sri Devi Januarifka Fitria, Diah Firlia Khumairoh, & Halimatuz Zahro. (2023). Penggunaan Media Sosial Pada Second Account Instagram Mahasiswa FISIP Universitas Jember: Perspektif Dramaturgi. Mandub : Jurnal Politik, Sosial, Hukum Dan Humaniora, 1(4), 188–199. https://doi.org/10.59059/mandub.v1i4.613
Ugochukwu, C. C., & Nwolu, O. J. (2021). THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST. Nnamdi Azikiwe University Journal of Communication and Media Studies, 2(1). https://doi.org/10.47851/naujocommed.v2i1.119
Wang, Y., & Feng, D. (2023). History, modernity, and city branding in China: a multimodal critical discourse analysis of Xi’an’s promotional videos on social media. Social Semiotics, 33(2). https://doi.org/10.1080/10350330.2020.1870405
Wattimena, G. H. J. A., Ramadhani, Y. D., & Marsetio, M. (2022). Second Account Instagram sebagai Ruang Ekspresi Generasi Milenial. Jurnal Pewarta Indonesia, 4(2). https://doi.org/10.25008/jpi.v4i2.119
Watuseke, C., Warouw, D. M. D., & Mingkid, E. (2023). Motif Generasi Z Dalam Berekspresi Diri Melalui Second Account Di Instagraminstagram. Jurnal Acta Diurna Komunikasi, 5(3), 1–7.
Weyant, E. (2022). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5th Edition. Journal of Electronic Resources in Medical Libraries, 19(1–2). https://doi.org/10.1080/15424065.2022.2046231
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
