EDUTAINMENT STRATEGY OF @ROLANSIHOMBING TIKTOK ACCOUNT: BUILDING AUDIENCE ENGAGEMENT THROUGH EDUCATIONAL AND ENTERTAINING CONTENT
DOI:
https://doi.org/10.70489/fq0fv572Keywords:
edutainment, TikTok, content strategy, audience engagement., storytellingAbstract
applied to the TikTok account @rolansihombing in building audience engagement through educational and entertaining content. Using a qualitative method, data were collected through content analysis, focusing on engaging storytelling, the integration of education and entertainment, and the use of visual and verbal elements. The results indicate that the storytelling strategy, delivered in an engaging and personal manner with the inclusion of humor, is effective in increasing audience engagement and enhancing understanding of running. These findings can serve as a reference for other content creators in producing informative and engaging material
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