ANALYSIS OF DIGITAL CULTURAL BEHAVIOR IN GEN Z STUDENTS OF UINSU COMMUNICATION SCIENCE

Abstract

This journal discusses that digital culture has a significant role in the daily life of Generation Z students of UINSU Communication Sciences. Positive experiences using communication technology include the ease of interacting and obtaining information, but there are also risks such as the spread of false information and negative content. It is important to understand the meaning of the use of digital cultural communication through framing theory and phenomenological approaches so that Generation Z can use technology responsibly and intelligently. This study discusses the analysis of digital cultural behavior in Generation Z of UINSU Communication Science students. This study uses a qualitative descriptive approach with an in-depth interview method. The results of the study show that the motives for using Generation Z's digital communication are varied, with positive and negative experiences. The use of digital technology allows them to connect with people remotely, but it also carries risks such as the spread of false information.