LOCAL PRODUCT BRANDING STRATEGY TO PENETRATE THE NATIONAL MARKET FROM THE PERSPECTIVE OF CONSUMER PROTECTION LAW AND INTELLECTUAL PROPERTY RIGHTS. LEX SOCIETAS [Internet]. 2025 Oct. 22 [cited 2025 Dec. 6];2(3):247-5. Available from: https://journal.aspublisher.co.id/index.php/lexsocietas/article/view/917